Chris Stapleton Adds a Fight Scene with LEGO in ‘Second One to Know’ Music Video
Chris Stapleton has transformed into a Lego mini-figure in the new music video for “Second One to Know.” In the three-minute clip, Stapleton and his band are on stage only to be interrupted by ninjas and fire-breathing dragons during a concert. The group uses its instruments to fight the intruders and continue the show.
The mv was created by the LEGO Group and Pure Imagination Studios, and producer/director by David Coleman. It involved thousands of hours of work on storyboards, animation, lighting, and sound, among other assets.
“We wanted to do something fun for this song, and it always sounded like a fight scene to me, so we approached The LEGO Group with this idea and a rough outline of what we wanted to do,” Stapleton said. “Once The LEGO Group gave us the green light, David Coleman and the team at Pure Imagination took that outline and refined and built it into what it has become.”
“Along the way, the fight got bigger and more absurd, and I got a front-row seat to watch the massive amount of work that animators put into what they do. The tiniest details were thought about and discussed and edited and revised. My kids even got to be a part of designing their characters, and it was a cool thing for us to get to do together. It was an incredible experience for me, and I couldn’t be happier with the end result,” he added.
Chris and Morgane Stapleton’s Outlaw State of Kind fund will be donating royalties from the video to organizations implementing the LEGO Foundation’s Playful Parenting program, which promotes playful interactions between caregivers and children aged birth to three across the globe.