Marshmello Drops Official Merchandise Exclusively to YouTube and Merchbar

Marshmello Drops Official Merchandise Exclusively to YouTube and Merchbar

Merchbar launches its official merchandise partnership with YouTube on Wednesday (Oct. 16), fulfilling its mission of bringing artists and fans closer together.


The collaboration will allow a lot of artists to surface their official merch and vinyl listings to fans below video pages within an artist’s YouTube Official Artist Channel. To celebrate the launch, the sweetest DJ Marshmello has created a soccer jersey which available exclusively to YouTube and Merchbar.


As the Merchbar CEO, Ed Aten, said YouTube is the first platform to give everyone on earth the opportunity to explore the world’s creativity and our universal language, music.


“We’re honored to work with YouTube to bring people even closer to their favorite artists and provide new ways to express their love and identity. Today’s launch enables YouTube viewers in the US to see merchandise listings from nearly 3,000 artists following a successful pilot between the two companies. Eligible artists who have an Official Artist Channel and a Merchbar store with US fulfillment enabled can sign up for the merch shelf in YouTube Studio.”


While the Co-Founder of Merchbar, John Hecker, added they created Merchbar to empower artists to own their destiny when it comes to their merch. Marshmello and his team have been experts in using everything available to them since the outset, which makes him a perfect Merchbar partner.


YouTube and Merchbar are working to expand the partnership to more artists and territories in the coming months, as well as provide additional support for non-music creators.


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