SM Entertainment Signs With CAA For SuperM’s And NCT 127’s Global Promotions
SM Entertainment producer Lee Soo Man, co-CEO Kim Young Min, and Richard Lovett as President of Creative Artists Agency (CAA) had a meeting at CAA headquarters in Los Angeles, USA on October 18. They signed an agency agreement with SuperM to support global activities of NCT 127.
Based on the global network they have built up, Lee Soo-man is seeking ways to promote cooperation between SM and CAA in all areas of entertainment, including SM artists, performances, TV program production, commercials, lifestyle, and F & B. An agreement was reached on close cooperation between the two countries (Korea – USA).
As the largest entertainment and sports agency in the United States, CAA has a strong influence on the global entertainment market as well as the United States.
Lovett said, “Watching SM shows is an amazing experience. Producer Lee Soo-man and his great team have a very good eye for finding high-energy and charismatic artists. We are honoured and pleased to collaborate with their amazing team to support the further growth of SM, which already has a huge fan base all over the world.”
While Lee Soo-man said, “We are delighted to be with CAA, America’s largest entertainment and sports agency, and we expect that SuperM and NCT 127 will grow further in the global music market, starting with the US. This is the beginning of our collaboration, and will bring together know-how and capabilities as a producer to a variety of global entertainment businesses to come together, presenting new directions and delivering evolving content.”